"Why should I believe this?" Deciphering the qualities of credible online customer reviews

Clare, CJ and Wright, G and Paucar Caceres, A and Sandiford, P (2016) "Why should I believe this?" Deciphering the qualities of credible online customer reviews. Journal of Marketing Communications. ISSN 1466-4445 DOI: https://doi.org/10.1080/13527266.2016.1138138

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Divisions: Faculty of Business and Law > Leeds Business School
Identification Number: https://doi.org/10.1080/13527266.2016.1138138
Status: Published
Refereed: Yes
Publisher: Taylor & Francis
Date Deposited: 04 Jan 2016 12:44
Last Modified: 17 Aug 2017 04:04
Item Type: Article

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