Are we talking the Same Language? Challenging Complexity in Country Brand Models

Tench, R and Mariutti, F (2014) Are we talking the Same Language? Challenging Complexity in Country Brand Models. ATINER's Conference Paper Series, No: BLE2014-0900. ISSN 2241-2891

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Divisions: Faculty of Business and Law > Leeds Business School
Refereed: Yes
Publisher: Athens Institute for Education and Research
Date Deposited: 20 Nov 2014 15:59
Last Modified: 27 May 2016 16:18
Item Type: Article

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