Introducing branded communities in sport for building strong brand relations in social media

Popp, B and Woratschek, H (2015) Introducing branded communities in sport for building strong brand relations in social media. Sport Management Review, 19 (2). 183 - 197. ISSN 1441-3523 DOI: https://doi.org/10.1016/j.smr.2015.06.001

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Divisions: Carnegie > Sport
Identification Number: https://doi.org/10.1016/j.smr.2015.06.001
Status: Published
Refereed: Yes
Publisher: Elsevier
Date Deposited: 18 May 2016 12:50
Last Modified: 30 Jul 2018 11:22
Item Type: Article

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