Relationship building through Facebook brand pages: the multifaceted roles of identification, satisfaction, and perceived relationship investment

Popp, B and Wilson, B and Horbel, C and Woratschek, H (2016) Relationship building through Facebook brand pages: the multifaceted roles of identification, satisfaction, and perceived relationship investment. Journal of Strategic Marketing, 24 (3-4). pp. 278-294. ISSN 0965-254X DOI: https://doi.org/10.1080/0965254X.2015.1095226

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Divisions: Carnegie > Sport
Identification Number: https://doi.org/10.1080/0965254X.2015.1095226
Status: Published
Refereed: Yes
Publisher: Taylor & Francis (Routledge)
Date Deposited: 18 May 2016 12:45
Last Modified: 23 Jun 2017 04:04
Item Type: Article

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