Sports, Culture, and Financial Crisis: A cross-cultural comparison of the social media responses of struggling sports associations in the United States and the United Kingdom

The present study provides a case comparison of crisis response strategies employed by sports organizations in the United States and the United Kingdom. In both crisis response and the broader body of corporate communications, cross-cultural comparisons of communication strategies are uncommon. Our findings have four significant implications: (1) they identify a statistically significant basis for the argument that communication strategy must be considered within a national culture context; (2) establish a comparative analysis of American and British approaches to economic crisis response; (3) provide a means to evaluate and identify other culturally-bound approaches to communications strategy; and (4) demonstrate the benefits of examining culture and crises using sports organizations.