‘That is like a 24 hours-day tournament!’: using social media to further an authentic sport experience within sport education

Several studies demonstrate that Sport Education supports the development of an authentic experience of sport. Social media has the potential to further the development of an authentic sport experience since it is a key aspect of contemporary sport culture and can be a space for individuals to interact during the Sport Education. Yet the evidence-base on the use of social media within Sport Education is limited. The purpose of this study was to explore how social media supports the development of an authentic sport experience within Sport Education. The context of this study was within a female recreational community sport futsal club. Players engaged with Sport Education as a focus for their sessions for 13 weeks. The Sport Education season embedded the six key features. During the Sport Education season, players interacted with each other through Facebook. Data were generated from; (1) researcher/player field journal, (2) Facebook posts and (3) post-season player interviews. Data analysis involved inductive, constant comparison and member-checking methods. Results showed that players’ uses of Facebook supported the development of an authentic sport experience. Players’ uses of Facebook strengthened the development of three key Sport Education features; affiliation, festivity and season. Based on the limited amount of research on the impact of social media within Sport Education and community sport, future studies should continue to examine the effectiveness of social media as an interactional tool to enhance the development of an authentic sport experience.