The (almost) imperceptible impact of tourism research on policy and practice

The need to demonstrate the value of research to non-academic audiences is an increasingly prominent feature of the research policy landscape in many parts of the world. Yet, little is understood about the factors that differentiate academic researchers in terms of their relative influence on non-academic actors. Following a review of the literature, this study uses novel digital methods to undertake a detailed study of the non-academic impact of UK based tourism academics. The findings suggest that non-academic impact is strikingly lower in tourism than in the social sciences more generally. The multiple regression analyses used reveal that researchers who score highly using a range of academic metrics are also cited more by policy-makers and other practitioners. On the basis of the findings, research impact in tourism is theorized. This has implications for individual and institutional tourism research strategies beyond the geographical limitations of the study.