Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement

Kostopoulos, I and Rizomyliotis, I and Konstantoulaki, K (2018) Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement. Australasian Marketing Journal (AMJ). ISSN 1441-3582 DOI: https://doi.org/10.1016/j.ausmj.2018.04.002

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Divisions: Faculty of Business and Law > Leeds Business School
Identification Number: https://doi.org/10.1016/j.ausmj.2018.04.002
Status: Published
Refereed: Yes
Publisher: Elsevier
Uncontrolled Keywords: MD Multidisciplinary,
Depositing User (symplectic) Deposited by Kostopoulos, Ioannis
Date Deposited: 29 May 2018 15:11
Last Modified: 29 May 2018 15:11
Item Type: Article

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