Conceptualizing and Measuring Perceived Service Complexity

Kostopoulos, I and Lodorfos, G (2019) Conceptualizing and Measuring Perceived Service Complexity. Journal of Marketing Theory and Practice, 27 (1). pp. 38-54. ISSN 1069-6679 DOI: https://doi.org/10.1080/10696679.2018.1534210

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Divisions: Faculty of Business and Law > Leeds Business School
Identification Number: https://doi.org/10.1080/10696679.2018.1534210
Status: Published
Refereed: Yes
Publisher: Taylor & Francis
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Theory and Practice on j9 January 2019, available online: http://www.tandfonline.com/10.1080/10696679.2018.1534210
Uncontrolled Keywords: 1505 Marketing, Marketing,
Depositing User (symplectic) Deposited by Reynolds, Myfanwy on behalf of Lodorfos, George
Date Deposited: 08 Jun 2018 14:00
Last Modified: 11 Feb 2019 12:49
Item Type: Article

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