Trialogue on Facebook pages of grocery stores: Customer engagement or customer enragement?

Jones, BT and Peeroo, S and Samy, M (2018) Trialogue on Facebook pages of grocery stores: Customer engagement or customer enragement? Journal of Marketing Communications. ISSN 1352-7266 DOI: https://doi.org/10.1080/13527266.2018.1482559

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Divisions: Faculty of Business and Law > Leeds Business School
Identification Number: https://doi.org/10.1080/13527266.2018.1482559
Status: Published
Refereed: Yes
Publisher: Taylor & Francis (Routledge)
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Communications on 11 June 2018, available online: http://www.tandfonline.com/10.1080/13527266.2018.1482559
Uncontrolled Keywords: 1505 Marketing, 2001 Communication And Media Studies, Marketing,
Depositing User (symplectic) Deposited by Clark, Lucy on behalf of Jones, Brian
Date Deposited: 25 Jun 2018 09:05
Last Modified: 25 Jun 2018 09:05
Item Type: Article

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