Through the looking glass: The factors that influence consumer trust and distrust in brands

Mal, CI and Davies, G and Diers-Lawson, AR (2018) Through the looking glass: The factors that influence consumer trust and distrust in brands. Psychology and Marketing. ISSN 0742-6046 DOI: https://doi.org/10.1002/mar.21146

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Divisions: Faculty of Business and Law > Leeds Business School
Identification Number: https://doi.org/10.1002/mar.21146
Status: Published
Refereed: Yes
Publisher: Wiley
Additional Information: This is the accepted version of the following article: Mal CI, Davies G, Diers‐Lawson A.Through the looking glass: The factors that influence consumer trust and distrust in brands. Psychol Mark. 2018;1–12., which has been published in final form at https://doi.org/10.1002/mar.21146. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions
Uncontrolled Keywords: 15 Commerce, Management, Tourism And Services, 17 Psychology And Cognitive Sciences, Marketing,
Depositing User (symplectic) Deposited by Diers-Lawson, Audra
Date Deposited: 03 Jul 2018 08:53
Last Modified: 16 Oct 2018 11:50
Item Type: Article

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