Changing a League Structure: Marketing Implications for Rugby League Clubs in the UK

Mackreth, K and Bond, AJ and O’Keeffe, L (2017) Changing a League Structure: Marketing Implications for Rugby League Clubs in the UK. In: 2017 Sport Marketing Association Conference (SMA XV), 01 November 2017 - 02 November 2017, Boston, MA.. (Unpublished)

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Divisions: Carnegie > Sport
Status: Unpublished
Refereed: Yes
Uncontrolled Keywords: Sport Marketing, Sport Economics, Professional Sport, Rugby League, Sport Leagues,
Depositing User (symplectic) Deposited by Bond, Alexander
Date Deposited: 09 Jul 2018 09:59
Last Modified: 09 Jul 2018 10:00
Item Type: Conference or Workshop Item (Other)

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