Enhancing Brand Image through Events and Cultural Festivals: the Perspective of the Stresa Festival’s Visitors

Piva, L and Cerutti, S and Prats, L and Raj, R (2017) Enhancing Brand Image through Events and Cultural Festivals: the Perspective of the Stresa Festival’s Visitors. Journal of Tourism, Culture and Territorial Development, Vol 8, (No 15). pp. 99-116. ISSN 2036-5195

Abstract

More Information

Divisions: Faculty of Business and Law > Leeds Business School
Status: Published
Refereed: Yes
Publisher: Alma Mater Studiorum, University of Bologna, Center for Advanced Studies in Tourism (CAST),
Depositing User (symplectic) Deposited by Raj, Razaq
Date Deposited: 17 Jul 2018 15:58
Last Modified: 18 Jul 2018 09:33
Item Type: Article

Download

[img]
Preview
Published Version
| Preview

Export Citation

Share

Statistics

Additional statistics for this record