How does P2P lending platform reputation affect lenders’ decision in China?

Shi, X and Wu, J and Hollingsworth, J (2019) How does P2P lending platform reputation affect lenders’ decision in China? International Journal of Bank Marketing. ISSN 0265-2323 (In Press)

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Divisions: Faculty of Business and Law > Leeds Business School
Status: In Press
Refereed: Yes
Publisher: Emerald
Uncontrolled Keywords: Reputation mechanism, Moral hazard, P2P lending, Online platform, China, 1505 Marketing, Marketing,
Depositing User (symplectic) Deposited by Wu, Junjie
Date Deposited: 26 Apr 2019 10:02
Last Modified: 26 Apr 2019 10:02
Item Type: Article

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