Place branding and the Liverpool ’08 brand campaign in 'City of Liverpool'

Maheshwari, V (2010) Place branding and the Liverpool ’08 brand campaign in 'City of Liverpool'. Proceedings of the Second Annual Conference of the University Network of European Capitals of Culture. 119 - 126. ISSN 2068-2123

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Divisions: Faculty of Business and Law > Leeds Business School
Refereed: Yes
Publisher: The University Network of the European Capitals of Culture
Date Deposited: 22 Dec 2014 14:52
Last Modified: 27 May 2016 16:20
Item Type: Article

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