Place branding and the Liverpool ’08 brand campaign in 'City of Liverpool'

Place branding brings together a range of existing specialisms, in particular those of brand management and development policy, to create a new discipline with equal emphasis on visionary strategy and hands-on implementation.1 Furthermore, Place branding ensures that the place gets due credit for its real strengths and positive behaviour, and that the place brand gains appropriate equity from the recognition,
which that behaviour deserves.

http://uneecc.org/userfiles/LiverpoolProceedings.P...