An Investigation into the Causes of the Decline of Italian Basketball

This research aims to investigate the causes of the steady decline experienced by Italian basketball in the latest 20 years. Through the application of a qualitative methodology of six in-depth interviews with different types of professionals operating in Italian basketball, themes like poor management decisions, sugar daddy ownership model and the side effects of the Bosman ruling are discussed, alongside the critical economic situation of the country followed by poor investment choices. Results suggest that a more rigorous strategic planning including investments in facilities and youth academies and a general improvement of the quality of the product and its commercialization leading to more remunerative TV rights deals are some essential elements that Italian basketball owners and executives must address.

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