High Definition or Standard Definition TV broadcasting – can this impact on levels of sponsorship brand recall?

Green, A (2012) High Definition or Standard Definition TV broadcasting – can this impact on levels of sponsorship brand recall? In: Conference of the North American Society for Sport Management, May 22-26, 2012, Seattle, USA.

Refereed:	Yes
Date Deposited:	08 Jan 2015 12:00
Last Modified:	23 Feb 2022 10:40
Event Title:	Conference of the North American Society for Sport Management
Event Dates:	May 22-26, 2012
Item Type:	Conference or Workshop Item (Paper)

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High Definition or Standard Definition TV broadcasting – can this impact on levels of sponsorship brand recall?

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