High Definition or Standard Definition TV broadcasting – can this impact on levels of sponsorship brand recall?

Green, A (2012) High Definition or Standard Definition TV broadcasting – can this impact on levels of sponsorship brand recall? In: Conference of the North American Society for Sport Management, May 22-26, 2012, Seattle, USA.

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Divisions: Carnegie > Sport
Refereed: Yes
Date Deposited: 08 Jan 2015 12:00
Last Modified: 27 May 2016 16:21
Item Type: Conference or Workshop Item (Paper)

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