Leveraging a Library CMS and Social Media to promote #openaccess (OA) to institutional research output

The confluence of various technologies and Open Access (OA) initiatives make it easy to share research outputs via social media and assess the reach and impact of dissemination. The Library at Leeds Beckett utilises LibGuides as our CMS and supports the institutional research management infrastructure comprising Symplectic Elements and EPrints, and we have developed a dedicated series of LibGuides around selected themes comprising a range of relevant information and including institutional research outputs. For World Diabetes Day, for example, we curated a collection of research outputs and utilised the Elements API to display a date ordered list of citations including, where available, links to author versions, self-archived and openly accessible in EPrints alongside an embedded Twitter feed from @WDD, the Official Twitter account of the campaign from the International Diabetes Federation. The page was disseminated via Twitter from accounts operated by the Library, @BeckettLibrary and @BeckettResearch, including targeted tweets to @WDD and individual academics. With over 4,500 and 1,500 followers respectively these accounts are well subscribed and received several "retweets". The guide, whilst highlighting and strengthening the role of the library as a tool for researchers, was also an advocacy tool to engage academics in OA. This paper will explore the context and technology of this initiative and present data from Twitter analytics and so called "altmetrics" as a means of visualising how research is shared and disseminated online and which are potential indicators of impact beyond the traditional readership of scholarly material, especially in conjunction with OA.