Affective hyper-consumption and immaterial labors of love: Theorizing sport fandom in the age of new media

Sturm, DC and McKinney, A (2013) Affective hyper-consumption and immaterial labors of love: Theorizing sport fandom in the age of new media. Participations: journal of audience and reception studies, 10 (1). 357 - 362 (6). ISSN 1749-8716

Abstract

What is it that fans do? Do they consume? Do they produce? And when they are in the process of being fans how do we characterize that activity? Is it passive and determined? Is it active and resistant? And are these the only categories we have to work with when discussing fan activity? This discussion is a step towards exploring what new terms and theories can be used to elucidate contemporary fan practices, specifically sport fan practices, beyond these more traditional binaries. Particularly, this discussion is an attempt to grapple with what the current state of capitalism makes possible or impossible for sports fans.

Status:	Published
Refereed:	Yes
Publisher:	University of Wales
Uncontrolled Keywords:	Sport Fandom; Consumption and Material Cultures; Formula One
Date Deposited:	04 Jan 2016 13:51
Last Modified:	23 Feb 2022 10:45
Item Type:	Article

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Affective hyper-consumption and immaterial labors of love: Theorizing sport fandom in the age of new media

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