Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth

Popp, B and Woratschek, H (2017) Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth. Journal of Brand Management. ISSN 1350-231X DOI: https://doi.org/10.1057/s41262-017-0033-9

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