Olympic Agenda 2020, Social Media and Online Strategies for the Social Value of the Olympic Games

Mataruna, L and Melo, T and Guimarães, A and Petersen-Wagner, R and Range, D (2015) Olympic Agenda 2020, Social Media and Online Strategies for the Social Value of the Olympic Games. In: The Future of Sports Mega-Events/O Futuro Dos Megaeventos Esportivos. Engenho Arte & Cultura, Rio de Janeiro, pp. 422-437. ISBN UNSPECIFIED

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