Affective subjectivation or moral ambivalence? Constraints on the promotion of sustainable tourism by academic researchers

This paper examines an increasingly pervasive aspect of neoliberal research funding regimes, namely the expectation that academic research should influence non-academic policy and practice. More specifically, it explores the reaction of British academic researchers with an interest in sustainable tourism to what has become known as the impact agenda. How do they conceptualise impact? Do they moralise impact (perhaps in relation to the limits of their expertise or the veracity of their claims)? Does this aspect of research policy affect their approach to academic work? The findings of a qualitative study reveal a constituency of academic researchers primarily concerned with their own performativity. There is seemingly limited moral framing of research impact and a suggestion of moral hypocrisy. Widespread affective subjectivation provides a plausible explanation for current academic behaviour. The paper concludes by arguing that without a collective re-thinking of how sustainable tourism research might gain influence beyond academia, it is probable that performative practices will continue to characterise academic responses to the impact agenda.