‘Purposeful togetherness’: Theorising gender and ageing through creative events

Events and festivals are recognised as valuable tools to contribute to social sustainability and community cohesion. However, within this, the experiences of old people are often overlooked, and the important roles events can play in older lives underestimated. Research within both tourism and events has tended to neglect the gendered experiences of ageing, with old women in particular overlooked in terms of their experiences as tourists or event participants. This paper draws on a qualitative study with thirty-three women over the age of 65, participating in regular creative events in rural England. Using a feminist gerontological framework, we explore some of the gendered experiences of ageing for our study participants, and the contribution that participatory creative events play in terms of social sustainability within this group. We find that events provide an escape from routine and a supportive environment in which self-worth is fostered through creating and socialising. The space to make and to reminisce with peers also has a restorative effect which requires regular events if it is to be sustained. Life stories - elicited through narrative inquiry and framed within feminist gerontology - provide a holistic understanding of the role of events in the lives of these women.