Volunteer tourism, greenwashing and understanding responsible marketing using market signalling theory

Smith, VL and Font, X (2014) Volunteer tourism, greenwashing and understanding responsible marketing using market signalling theory. Journal of Sustainable Tourism, 22 (6). 942 - 963. ISSN 0966-9582 DOI: https://doi.org/10.1080/09669582.2013.871021

Identification Number:	https://doi.org/10.1080/09669582.2013.871021
Refereed:	Yes
Uncontrolled Keywords:	branding, codes of conduct, corporate social responsibility, marketing, responsible tourism, volunteer tourism
Date Deposited:	26 Sep 2014 14:41
Last Modified:	23 Feb 2022 10:37
Item Type:	Article

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