Conceptualising trust as a mediator of pro-environmental tacit knowledge transfer in small and medium sized tourism enterprises

This conceptual paper adds to the theoretical exploration of interorganisational pro-environmental knowledge transfer in small and medium sized tourism enterprises (SMTEs). It does so by focusing on the role of trust, a concept which has received only scant attention in this context. Drawing on theoretical and empirical research, we argue that the willingness of SMTE managers to engage in the transference of proenvironmental tacit knowledge is based on their intrinsic and extrinsic motivations, coupled with the perceived trustworthiness of both the message and social actors involved. It remains a challenge for SMTE managers to receive, absorb and respond to appropriate proenvironmental knowledge, based on organisational needs. The paper makes an important contribution to the work on proenvironmental knowledge transfer in tourism by proposing a model of four key antecedents of trust in the knowledge transfer process – self efficacy, social norms, credibility of knowledge source and social capital between actors. We identify a future research agenda including the need to assess the weighted impact of each antecedent of trust; establish the influence of tourism networks and communities of practice (CoPs) on trust formation and development; explore if peer perception intervenes in tacit knowledge transfer between pro-active and reactive SMTE manage