Magical Touch of Marketing: Matching Promotion with the 4 R’s of Place Branding

Gondim Mariutti, F and Tench, R (2015) Magical Touch of Marketing: Matching Promotion with the 4 R’s of Place Branding. Archives of Business Research, 3 (6). ISSN 2054-7404 DOI: https://doi.org/10.14738/abr.36.1541

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Divisions: Faculty of Business and Law > Leeds Business School
Identification Number: https://doi.org/10.14738/abr.36.1541
Status: Published
Refereed: Yes
Date Deposited: 26 Nov 2015 14:25
Last Modified: 27 May 2016 16:27
Item Type: Article

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