BRAND EXTENSIONS IN CONFECTIONARY; THE MARS DELIGHT

Lane, D and sutcliffe, A (2005) BRAND EXTENSIONS IN CONFECTIONARY; THE MARS DELIGHT. In: Academy of Marketing, 5-7 Jul 2005, Dublin, Ireland.

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Divisions: Faculty of Business and Law > Leeds Business School
Status: Published
Refereed: Yes
Date Deposited: 11 Dec 2015 09:41
Last Modified: 27 May 2016 16:27
Item Type: Conference or Workshop Item (Paper)

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