THE FAMILY PORTFOLIO MATRIX: EXPANDING THE BCG CONCEPT

Lane, D (2003) THE FAMILY PORTFOLIO MATRIX: EXPANDING THE BCG CONCEPT. In: Academy of Marketing, 8-11 Jul 2003, Aston, UK.

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Divisions: Faculty of Business and Law > Leeds Business School
Status: Published
Refereed: Yes
Date Deposited: 11 Dec 2015 09:38
Last Modified: 27 May 2016 16:27
Item Type: Conference or Workshop Item (Paper)

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