Tactile Marketing - From practice to theory (and back again)

Barnes, C and Nath, P (2016) Tactile Marketing - From practice to theory (and back again). In: GIKA 2016, 21 - 24 March 2016, Valencia, Spain.


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Divisions: Faculty of Business and Law
Status: Published
Refereed: Yes
Uncontrolled Keywords: Tactile Marketing; Affective Evaluation; Psychophysical Evaluation; Touch; Retail
Date Deposited: 12 Feb 2016 09:09
Last Modified: 14 Dec 2017 11:44
Item Type: Conference or Workshop Item (Paper)


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