Does promotion have the magic touch? Matching the 4 P’s with the 4 R’s of place branding

Gondim Mariutti, F and Tench, R (2015) Does promotion have the magic touch? Matching the 4 P’s with the 4 R’s of place branding. AM2015 - The Magic in Marketing, 7 - 9 July 2015.

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Divisions: Faculty of Business and Law > Leeds Business School
Status: Published
Refereed: Yes
Date Deposited: 14 Apr 2016 07:59
Last Modified: 04 May 2018 11:46
Item Type: Article

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