Dance and Cultural Tourism in Croatia

This exploratory study discusses Croatian cultural tourism by looking into existing Croatian tourist brochures from the national tourist offer that define and present Croatian culture. An analysis is conducted by juxtaposing efforts of Croatian tourist authorities in presenting country as a place of rich culture, and analysis of tourist brochures and cultural calendar with an attempt to identify how authorities present culture in Croatian official tourist offer, and to discuss why dance would be an important part of the cultural tourism. Research has been conducted using a qualitative discourse analysis of tourist brochures and cultural calendar, and by juxtaposing these findings against acknowledged importance of dance as a form of art, and nonetheless ethnic form of art. The conclusion of the paper is that Croatian authorities do not understand the term culture in either sociological or anthropological sense, importance of dance and art in general for cultural tourism, and thus fail to present the country properly.

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