Predicting Purchase Intent Using Pragmatic and Hedonic Kansei Engineering Scales: A Case Study of Kitchen Equipment in China

Bevan, N and Barnes, CJ and Liu, Z and Wei, W (2016) Predicting Purchase Intent Using Pragmatic and Hedonic Kansei Engineering Scales: A Case Study of Kitchen Equipment in China. In: 6th International Kansei Engineering & Emotion Research Conference, Leeds.

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Divisions: Faculty of Business and Law > Leeds Business School
Status: Published
Refereed: Yes
Date Deposited: 26 May 2016 13:12
Last Modified: 14 Jun 2018 13:57
Item Type: Conference or Workshop Item (Paper)

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