Brand Communities: Grundidee, Konzept und empirische Befunde

Popp, B (2017) Brand Communities: Grundidee, Konzept und empirische Befunde. In: Handbuch Markenführung. Springer Reference Wirtschaft . Springer, Wiesbaden, pp. 1-15. ISBN 978-3-658-13361-0 DOI: https://doi.org/10.1007/978-3-658-13361-0_43-1

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Divisions: Carnegie > Sport
Identification Number: https://doi.org/10.1007/978-3-658-13361-0_43-1
Status: Published
Refereed: Yes
Publisher: Springer
Depositing User (symplectic) Deposited by Popp, Bastian
Date Deposited: 09 Feb 2017 11:21
Last Modified: 09 Feb 2017 11:21
Item Type: Book Section

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