The Impact of Public Relations on the Pharmaceutical Industry: A Case Study of Living Like You Campaign

Topic, M and Hasenmeyer, V (2017) The Impact of Public Relations on the Pharmaceutical Industry: A Case Study of Living Like You Campaign. Journal of Medical Marketing. ISSN 1745-7904 DOI: https://doi.org/10.1177/1745790417706036

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Divisions: Faculty of Business and Law > Leeds Business School
Identification Number: https://doi.org/10.1177/1745790417706036
Status: Published
Refereed: Yes
Publisher: SAGE Publications
Uncontrolled Keywords: 1505 Marketing,
Depositing User (symplectic) Deposited by Topic, Martina
Date Deposited: 29 Mar 2017 10:27
Last Modified: 26 Apr 2017 12:16
Item Type: Article

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