Re-assessing the influence of mental intangibility on consumer decision making

Konstantoulaki, K and Rizomyliotis, I and Kostopoulos, I and Poulis, A (2017) Re-assessing the influence of mental intangibility on consumer decision making. International Journal of Market Research, 59 (4). pp. 409-421. ISSN 1470-7853 DOI: https://doi.org/10.2501/IJMR-2017-036

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Divisions: Faculty of Business and Law > Leeds Business School
Identification Number: https://doi.org/10.2501/IJMR-2017-036
Status: Published
Refereed: Yes
Publisher: N T C Publications Ltd.
Uncontrolled Keywords: 1505 Marketing, Marketing,
Depositing User (symplectic) Deposited by Kostopoulos, Ioannis
Date Deposited: 31 Aug 2017 14:18
Last Modified: 28 Jan 2019 08:37
Item Type: Article

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