The Communication of Corporate-NGO Partnerships: Analysis of Sainsbury’s Collaboration with Comic Relief.

Topic, M and Rohwer, L (2018) The Communication of Corporate-NGO Partnerships: Analysis of Sainsbury’s Collaboration with Comic Relief. Journal of Brand Management, 26 (1). pp. 35-48. ISSN 1350-231X DOI: https://doi.org/10.1057/s41262-018-0111-7

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Divisions: Faculty of Business and Law > Leeds Business School
Identification Number: https://doi.org/10.1057/s41262-018-0111-7
Status: Published
Refereed: Yes
Publisher: Palgrave Macmillan Ltd.
Uncontrolled Keywords: 1505 Marketing, 1503 Business And Management,
Depositing User (symplectic) Deposited by Topic, Martina
Date Deposited: 24 Oct 2017 10:32
Last Modified: 29 May 2019 08:17
Item Type: Article

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