Exploring the festival lived experience: A basis for social marketing interventions promoting responsible alcohol consumption

Wood, EH and Kenyon, A (2017) Exploring the festival lived experience: A basis for social marketing interventions promoting responsible alcohol consumption. In: Academy of Marketing Annual Conference, 03 July 2017 - 07 July 2017, Hull University.

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Divisions: Carnegie > Events, Tourism and Hospitality
Status: Published
Refereed: Yes
Depositing User (symplectic) Deposited by Wood, Emma
Date Deposited: 14 Nov 2017 09:30
Last Modified: 14 Nov 2017 09:30
Item Type: Conference or Workshop Item (Paper)

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