Green, A
(2012)
High Definition or Standard Definition TV broadcasting – can this impact on levels of sponsorship brand recall?
In: Conference of the North American Society for Sport Management, May 22-26, 2012, Seattle, USA.
More Information
Divisions: | Leeds Beckett University (pre-2020) > Carnegie > Sport |
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Refereed: | Yes |
Date Deposited: | 08 Jan 2015 12:00 |
Last Modified: | 11 Feb 2021 19:26 |
Event Title: | Conference of the North American Society for Sport Management |
Event Dates: | May 22-26, 2012 |
Item Type: | Conference or Workshop Item (Paper) |
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Note: this is the author's final manuscript and may differ from the published version which should be used for citation purposes.
| Preview