“You never played the game so what do you know?” An exploration of the lived experiences of British South Asians in management and governance positions in English football

Rationale
This paper aims to critically explore the lived experiences of British South Asian people working in managerial and governance positions in English football; critique cultures of Whiteness in football; consider ways to resist/challenge racism in football; and offer data-informed recommendations to help increase British South Asian representation in leadership positions across football.

Methodology
This research draws on the testimonies of 21 British South Asian leaders working in English football (5 women and 16 men).

Findings
Participants used racialised performances to “fit in”; commonly encountered racist “banter”, microaggressions and microinsults; and routinely experienced examples of implicit and explicit “othering”.

Practical Implications
Stakeholders and policy makers must commit to the (1) development of inclusive and diverse recruitment strategies; (2) supporting minoritised ethnic staff members through programmes such as mentoring schemes; (3) implementation of mandatory race equity education for the workforce.

Research Contribution
While British South Asian experiences as players, and to some extent coaches, have been captured, the experiences of British South Asians in managerial and governance positions have been overlooked. This article treads new ground by highlighting experiences in off-field roles, thus adding to the wider body of work.

Originality
This work has used new and original data to cultivate a series of measures designed to boost the recruitment, retention and progression of British South Asian people working in English football.