The development and trial of beyond 2050 polylogues as a tool for future-thinking in business tourism

Ormerod, N and Isaac, S and Wood, E and Calver, J and Musgrave, J and Bowdin, G and Sterchele, D (2024) The development and trial of beyond 2050 polylogues as a tool for future-thinking in business tourism. Current Issues in Tourism. pp. 1-8. ISSN 1368-3500 DOI: https://doi.org/10.1080/13683500.2024.2354523

Abstract

In this methodology research letter, we describe the development, piloting and large-scale trial of an experimental concurrent group discussion approach. Specifically, we detail how we used provocative 2050 scenarios to ‘open up’ future thinking, facilitate multiple polylogues and efficiently collect large sample qualitative data. The method was trialled with 120 business tourism professionals at the International Congress and Convention Association (ICCA) conference in Glasgow in 2023. We conclude by reflecting on our learning from the large-scale trial and consider how this method can be developed for other tourism research applications.

More Information

Divisions:	Carnegie School of Sport and School of Events, Tourism and Hospitality Management
Identification Number:	https://doi.org/10.1080/13683500.2024.2354523
Status:	Published
Refereed:	Yes
Publisher:	Taylor & Francis
Additional Information:	© 2024 The Author(s)
Uncontrolled Keywords:	1503 Business and Management; 1505 Marketing; 1506 Tourism; Sport, Leisure & Tourism; 3506 Marketing; 3508 Tourism; 4406 Human geography
SWORD Depositor:	Symplectic
Depositing User (symplectic)	Deposited by Mann, Elizabeth
Date Deposited:	09 May 2024 12:51
Last Modified:	11 Jul 2024 22:09
Item Type:	Article