Behavioural change campaigns in early 20th century Britain: The role of class and colours in coughs and sneezes campaigns (1931-1960)

Topic, M and Tench, R (2022) Behavioural change campaigns in early 20th century Britain: The role of class and colours in coughs and sneezes campaigns (1931-1960). In: International History of Public Relations Conference, 6-7 Jul 2022, Bournemouth. (Unpublished)

Abstract

Rationale:
• 1930s – the launch of the Coughs and Sneezes campaign (a response to the Influenza pandemic)
• Campaigns as a way to fight absenteeism (National Archives, n.d.)
• Behavioural change – asking people to start using a handkerchief to end the spread of colds and flues by not spreading germs

Materials:
• Health promotion posters (1931-1961) * possibly up to 1974 (further visits)
• Most posters in the 1940s and the1950s
• TV adverts (1945, 1947, 1948)

Divisions:	Leeds Business School
Status:	Unpublished
Refereed:	No
SWORD Depositor:	Symplectic
Depositing User (symplectic)	Deposited by Bento, Thalita
Date Deposited:	21 Oct 2024 09:16
Last Modified:	21 Oct 2024 09:16
Event Title:	International History of Public Relations Conference
Event Dates:	6-7 Jul 2022
Item Type:	Conference or Workshop Item (Lecture)

CORE (COnnecting REpositories)

Behavioural change campaigns in early 20th century Britain: The role of class and colours in coughs and sneezes campaigns (1931-1960)

Abstract

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