Smash and Bash Cricket? Affective Technological Innovations in the Big Bash

Focusing on the Australian KFC T20 Big Bash League (BBL), this article explores the innovative televisual technologies that represent T20 cricket as an action packed 'smash and bash' spectacle. An array of innovative technologies is deployed to aesthetically and affectively re-present the BBL. Cameras and microphones are embedded within the field of play, operate in highly mobile and fluid ways, and are framed in close proximity to the action - particularly when placed on the players themselves. The BBL provides intersecting affective layers for viewer engagement built upon tools for analysis, sites of commodification, visual renditions of pseudo-player perspectives and an emphasis on fast-paced entertainment. By constructing degrees of sensory invigoration and vicarious involvement for both casual and invested viewers, these innovative technologies mobilise 'smash and bash' cricket as an affective televisual spectacle.

http://dx.doi.org/10.1177/1329878X1515500110