Evoking ‘New Zealandness’: Representations of nationalism during the 2011 (New Zealand) Rugby World Cup

The staging, promotion and commodification of the 2011 Rugby World Cup as a global, mega-event simultaneously provided intriguing evocations of the nation and forms of national identity within New Zealand media and press coverage. Our article will examine the ‘ancillary’ mediated representations, branding and events surrounding the tournament to explore the blurred articulations of, and relationships between, nationalism and the broader global forces at play.

https://medianz.otago.ac.nz/medianz/issue/view/6