Brand Communities: Grundidee, Konzept und empirische Befunde

Popp, B (2017) "Brand Communities: Grundidee, Konzept und empirische Befunde." In: Handbuch Markenführung. Springer Reference Wirtschaft . Springer, Wiesbaden, pp. 1-15. ISBN 978-3-658-13361-0 DOI: https://doi.org/10.1007/978-3-658-13361-0_43-1

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