Sport Management Student as Producer: Embedding Critical Management Studies in Sport through Contemporary Pedagogy

In recent years there has been growing interest over the role of major sport events and the sports industry. The aftermath of 2008 global crisis exposed the myth of ‘end of history’ and raised several questions over the role of management and organisational practices and theories in all aspects of human activity, including sport. This article reviews the emergence of critical management studies (CMS) as a field within management and organisational studies. We focus on critical performativity theory (CPT) as a key concept of re-configuring managerial practices. We add our voices to those asking for more critical output in sport management and point out the potential contribution of CMS in sport and especially of CPT. Finally, we propose ‘student as producer’ as a pedagogical framework to act as a possible basis for incorporating critical theories into higher education teaching. We argue that this framework can contribute significantly towards providing future graduates with the skills and knowledge to enable them to deal with the contemporary challenges of modern sport’s industry and wider society.