Refreshment by the case: Use of multimedia in case study assessment

This paper outlines a novel approach to developing, presenting and using a multimedia case study for the assessment of a large (circa 230 students) Operations Management module at undergraduate level on a Business Studies programme. Engagement, realism and handling complexity are important issues in Operations Management teaching, learning and assessment. It is argued that traditional text based case studies do not address these concerns sufficiently and consequently can encourage surface learning approaches. Consultancy and simulation are more likely to be effective on these issues with the greater focus on experiential learning. However the constraints of these techniques restrict use as assessment options, particularly for large undergraduate programmes. This paper offers tutors of Operations Management an alternative approach to facilitating experiential learning using a multimedia case. The action research reported here develops this multimedia approach, identifies the practical considerations and the potential for improved student learning outcomes. The findings indicate that this multimedia approach was engaging, realistic and challenging hence facilitated greater student interest, understanding and skills.