Not Bloke-ified enough? Women Journalists, Supermarket Industry and the Debate on Sugar in the British Press (2010-2015).

The paper analyses debates on sugar and the supermarket industry in the British national press in a period between 2010 and 2015. The main premise of the paper is that traditionally 'female' subject areas of journalism (health, supermarkets) have migrated from 'soft' news sections to 'hard' news pages of newspapers, and when this happened women journalists were squeezed out of covering these issues; instead, most topics on hard news pages become the preserve of male journalists.