Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement

Kostopoulos, I and Rizomyliotis, I and Konstantoulaki, K (2018) Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement. Australasian Marketing Journal (AMJ). ISSN 1441-3582 DOI: https://doi.org/10.1016/j.ausmj.2018.04.002

Identification Number:	https://doi.org/10.1016/j.ausmj.2018.04.002
Status:	Published
Refereed:	Yes
Publisher:	Elsevier
Uncontrolled Keywords:	MD Multidisciplinary,
Depositing User (symplectic)	Deposited by Kostopoulos, Ioannis
Date Deposited:	29 May 2018 15:11
Last Modified:	11 Jul 2024 07:25
Item Type:	Article

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Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement

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