Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement

Kostopoulos, I and Rizomyliotis, I and Konstantoulaki, K (2018) Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement. Australasian Marketing Journal (AMJ). ISSN 1441-3582 DOI: https://doi.org/10.1016/j.ausmj.2018.04.002

Identification Number:	https://doi.org/10.1016/j.ausmj.2018.04.002
Status:	Published
Refereed:	Yes
Publisher:	Elsevier
Uncontrolled Keywords:	MD Multidisciplinary,
Depositing User (symplectic)	Deposited by Kostopoulos, Ioannis
Date Deposited:	29 May 2018 15:11
Last Modified:	23 Feb 2022 10:55
Item Type:	Article

Download

Preview

Accepted Version
Note: this is the author's final manuscript and may differ from the published version which should be used for citation purposes.
| Preview

CORE (COnnecting REpositories)

Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement

More Information

Download

Export Citation

Share

Explore Further

Statistics

Review