Thinking culturally about place

Bianchini, F and Ghilardi, L (2007) Thinking culturally about place. Place Branding and Public Diplomacy, 3 (4). 280 - 286. ISSN 1751-8040 DOI: https://doi.org/10.1057/palgrave.pb.6000077

Abstract

This paper explains the bases for an alternative approach to place branding and marketing, based on the disciplines of Cultural Mapping and Cultural Planning. After an introduction of key cultural mapping and planning concepts and issues, the paper discusses some innovative practical examples of culturally sensitive place branding and marketing from Sweden and the UK, and concludes by outlining some components of a possible future agenda for action.

Identification Number:	https://doi.org/10.1057/palgrave.pb.6000077
Refereed:	Yes
Date Deposited:	10 Dec 2014 08:44
Last Modified:	11 Jul 2024 06:00
Item Type:	Article

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Thinking culturally about place

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